MSC

MSC Cruises is the leading cruise line company in the Mediterranean, South Africa and Brazil. The 12 ships of the state-of-the-art fleet welcome more than 1.5 million guests per year. MSC Cruises is a European private company with 15,500 employees worldwide and offices in 45 countries.

Our task:
International TV marketing of the baptism of MSC Magnifica in cooperation with the partner agency 9pm media. As part of a premium event, the MSC Magnifica was christened by Hollywood legend Sophia Loren in front of tens of thousands of spectators. Under the leadership of Dederichs Reinecke & Partner, around 2,000 TV formats in 16 countries were contacted via the agency’s partner network to take pictures of the SNG stream. The result: Extensive TV coverage from Spain to Russia and probably even further.