IMEC

In 1936 the company IMEC started with the production of nylon underwear. Through the legendary TV campaign in the 60s, the Bergamo-based company became one of the leading manufacturers of petticoats and nightwear. IMEC is one of the leading brands in the field of lingerie, swimwear and beachwear after being acquired by Tex Zeta Zambaiti Group in 2005.

Our task: Classic product PR, mediation, organization and handling of photo shoots, trade fair PR (Igedo Dessous/CPD) on behalf of the German sales partner.