We like kids. That’s why our colleagues are busy making so many themselves. Experienced parents make for ideal communicators for brands from the sector family/baby/child.
New parents face a lot of challenges and they want in-depth explanations before they buy a family related product. To have new parents trust you as a brand, you have to establish a closeness and trust that is specific to this field of products.
Our family team cares for brands like they were their own babies. We represent them in classical PR and on expos and coordinate influencer relations and social media activites. Our storytelling takes place on all relevant channels. Instagram, Facebook, blogs, magazines and apps are where today‘s parents are.
For our kids only the best is good enough. That’s why family and baby brands have to act and interact with the customer as a trusted member of the family. That is what we do.