The Ultimate Fighting Champion Chips (UFC) are not only the world’s largest martial arts event series, but also the most internationally successful pay-per-view event provider. The UFC fights taking place in large stadiums and arenas are broadcast worldwide in 29 languages ??to more than 1.1 billion households in 156 countries. As part of our PR work for the German UFC fights in 2015, 2016 and 2018, it was important for us to support ticket sales through targeted PR on the one hand and the sport itself and the organization behind it on the other through journalist workshops, interviews and background contributions. Shock-filled halls and ticket sales six weeks before the event (2016 in Hamburg) make us just as proud as extensive coverage in the media, which otherwise have little in common with martial arts – for example, Spiegel Online, Wirtschaftswoche or Manager Magazin.