Philips Ice Race

On the bare ice parquet in the nine-horsepower Kart with 270 cc Honda engine. Formula 1 driver Nico Rosberg dared the step in the market launch of a new Philips shaver. His opponents: DTM driver Timo Scheider, FIA GT World Champion Michael Bartels, touring car world champion Peter Terting, Christian Abt (Audi), Christina Surer (Seat) and other national stars.

Our task:
Implementation of nationwide PR measures, classic press and media work, media co-operations, regional PR activities, competition cooperations in print and online media, support for journalists and local media representatives, coordination of TV recordings