Innovative ways to move
Bombardier Recreational Products, or BRP for short, is the global leader in recreational vehicles with annual sales of CA$ 5.2 billion and approximately 13,000 employees in over 120 countries.
Its product portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and Can-Am on- and off-road vehicles such as the Can-Am Ryker and the Can-Am Maverick.
Through creative storytelling with a focus on visually attractive stories and the involvement of bloggers and influencers, we have been achieving a presence for the Can-Am brand since 2011 that goes far beyond the usual industry coverage.
Additional vehicle tests with top journalists ensured further coverage in DIE WELT, AutoBILD and FAZ, for example.
