TV is dead. YouTube, Insta, Snapchat, TikTok and Blogs are where the party is.
Influencers are the way to go, if you want authentic communication for your brand and products. They talk the talk of your audience, they inspire and they inform. That is why they make for good brandambassadors. And their main asset is the unique reach they bring along.
Key in all this is having the competence to put the right personality to the task. The market is full of me-too versions of the really relevant people. We know how to seperate the fakes from the real stars and know how to plan and execute campaigns that yield the results we desire.
If you have a question about this topic, just call Julia Bosse.