LEISURE

The leisure sector is the core part of our agency and we have been working in this sector since 1996. Being market-leaders in this field of expertise in Germany, we’ve been working with more than 16 attractions, receiving over 20 million visitors annually.

We accompany our clients along the entire process, from the conception phase, through the construction phase, and on to the opening. In most cases, we continue to work with the client during the operational phase as well. It makes no difference to us, whether we are dealing with a complete re-opening, a partial enlargement or an entire remodelling around a new feature. Each of these duties has its own special PR challenges to master. The best results are obtained when representatives from Classic, ATL and BTL engage in an active dialogue from the earliest moment possible, because team play is the name of the game here.

Did you know that in 87% of households, the children and wives make the decisions as to what happens on the weekend? The local newspapers play an important role in this fact. And teachers, by the way, have a much easier task when taking their classes to a leisure attraction, when the attraction is classed as an out-of-school educational location. To achieve this, one requires, among other things, a recognised educational schools programme, which we are able to provide, together with an optional school marketing campaign.

Also, we supply a thorough questionnaire following a construction or an opening, so that you can learn quickly if you are on the right track or not.

With topical and continuous PR work, media cooperation and brand cooperation, we accompany your project, if you wish so, from the very first moment. Our job is to increase your number of visitors. You profit from our experience, and we can engage in something that gives us a lot of pleasure: PR for leisure attractions.

If you’d like to learn more about our activities, please contact Thomas Reinecke, who will be happy to help you.