COINTREAU

Cointreau, the French orange liqueur from MaxXium Germany, launches an extensive gastronomic promotion for the cold season.

In October and November 2007, the “Cointreau Women’s Lounge“ events were arranged in selected outlets in Düsseldorf, Frankfurt, Hamburg and Munich. Using a separate, branded bar and a women-only beauty lounge area, Cointreau was introduced into a regular after-work event scene.

Dederichs Reinecke & Partner were responsible for nationwide event PR and for the initiation of diverse media cooperation.

The latest about Cointreau here:
www.cointreau.de