MEDIAANALYZER

Institute for Advertising Impact

MediaAnalyzer - with their patent-applied-for research tools AttentionTrackingTM, AttentionClustering and EmotionTracking - is ranked as one of the worldwide leading marketing research institutes for internet-supported advertising effect tests. The market researchers’ headquarters are located in Hamburg and New York, and they have partners in Belgium, Zurich, London and Toronto. Leading branded companies (Bayer HealthCare, Beiersdorf, citibank, Colgate-Palmolive, Das Erste, ESPN, Gothaer, HypoVereinsbank, JCDecaux, Johnson & Johnson, Kimberly-Clarke, L'Oréal, O2, Procter & Gamble, Siemens, Toyota, Unilever), internationally active publishing companies (Condé Nast, Die Zeit, Economist, Financial Times Germany, Heise, Holtzbrinck Group, New York Times), leading marketing research institutes (GfK, Ipsos) and internationally active advertising agencies (BBDO, FJR, Ogilvy & Mather) are all amongst MediaAnalyzer's clients.

Entire PR support since 2005, in particular for trade press with exclusive cooperative ventures and trade articles.